Brief: Rebrand a fictional beer company called Jones Brews. This rebrand should include designs for a new logo, packaging, and any extra merchandise.
The process for this project started with designing the mascot for the brand, which I decided should be in the style of a 1930s cartoon character, as I wanted to have a retro feel to the design. I then went on to create the pattern graphics for the packaging (a collage of different beer-associated images). Finally, I created graphics to fill out the design of the packaging, such as the label and product information. When this was all put together, this achieved the goal of creating retro-style packaging for a craft beer company.
500ml Can Design
Logo and Mascot Designs
Information Graphic (For the Back of the Can)
330ml Can and Coasters