Brief: Create a visual identity and graphics for a modern fashion urban streetwear brand based in London.
For this project, I wanted to create a set of advertisement graphics that showed off the clothing and caught the attention of anyone in the target audience (16-30 year-olds) if they saw the advertisement while passing in the street. My approach was to use London-based imagery to represent the brand and use a brutalism style of graphic design so that the advertisements to stand out.
